Aston Martin Visual Series

Developed as a personal concept project, this project explores the creation of a social media series for Aston Martin to investigate how a luxury automotive brand can be represented digitally. The project was inspired by a road trip along Scotland’s North Coast 500, which offered diverse landscapes and natural lighting conditions, providing visual opportunities to showcase the Aston Martin Vanquish in authentic environments and lighting.The challenge was to translate the car’s elegance and performance into a cohesive digital visual language that could stand out on social media while remaining true to the brand’s identity. To achieve this, the imagery had post production refinement, including adjustments to lighting and color balance, ensuring each photograph could support multiple different design layouts.Building on these photographs, a series of social media graphics was developed experimenting with composition, hierarchy, and typography to create consistency across posts while allowing for visual variety. Each design decision was guided by the goal of maintaining brand sophistication and visual clarity.